Imagine that you are the biggest retailer in the Philippines and you want to locate in town of Rosario in Cavite preferably along the traffic-prone Main Highway but unfortunately, not only is there another supermarket on that Main Highway doing brisk business but there is no available vacant lot that can accommodate your hypersupermarket. What do you do?
Of course, you build your own Diversion Road that not only cuts travel time to the southern of Cavite thereby attracting moneyed motorists as the preferred route to the south of Manila but also it conveniently leads to your hypermarket.
As for the other supermarket, buyer traffic was severely affected that its viability as a store is now threatened.
The reason that I bring it up is that today I read in the newspaper that the government is building a Diversion Road leading to the eastern part of Luzon ( very progressive Nueva Ecija province) where a lot of commerce flows leading to the Northeastern part of Luzon by bypassing the traffic-congested areas of Plaridel and Baliuag towns of Bulacan.
Shudder because Plaridel is where the strong Waltermart supermarket is located while Baliuag is where the relatively new SM Hypermarket is situated.
By studying the Logistic topography of your area, you could greatly influence your Company's Sales much more than any in-store promotion could hope to achieve as in the first case above or conversely, be negatively affected by a simple Bypass road that was not there when you originally decided to build your store there.
By the way, I would like to invite you to visit my Sulit Homepage as there are some business opportunities that you guys might be able to help me out with. If you are interested, just click the Sulit Logo below:
Of course, you build your own Diversion Road that not only cuts travel time to the southern of Cavite thereby attracting moneyed motorists as the preferred route to the south of Manila but also it conveniently leads to your hypermarket.
As for the other supermarket, buyer traffic was severely affected that its viability as a store is now threatened.
The reason that I bring it up is that today I read in the newspaper that the government is building a Diversion Road leading to the eastern part of Luzon ( very progressive Nueva Ecija province) where a lot of commerce flows leading to the Northeastern part of Luzon by bypassing the traffic-congested areas of Plaridel and Baliuag towns of Bulacan.
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| SM Baliwag supermarket to be bypassed? (courtesy of SM Hypermarket). |
By studying the Logistic topography of your area, you could greatly influence your Company's Sales much more than any in-store promotion could hope to achieve as in the first case above or conversely, be negatively affected by a simple Bypass road that was not there when you originally decided to build your store there.
By the way, I would like to invite you to visit my Sulit Homepage as there are some business opportunities that you guys might be able to help me out with. If you are interested, just click the Sulit Logo below:
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